The Zenfone 2 is the latest addition to the series of smartphones from ASUS. It comes with 4GB of RAM and an Intel Atom Z3580 quad core 2.3 GHZ processor. It runs on Android 5.0 Lollipop operating system and comes with support for NFC.
ASUS had created quite a buzz last year when they launched the Zenfone, which drew positive reactions from the fans. It came with some really good features and an affordable price tag, which was appreciated by both users and critics.
The Zenfone 2 has been upgraded significantly by ASUS and it has had a great reception among users, which inspired the Taiwanese company to roll out many variants of the smartphone.
The Zenfone 2 which was released in January has seen five of its variants hit the market till date. It should also be noted that some of the variants are market exclusive and are available in certain markets only.
The ASUS Zenfone 2 feels sturdy in hand and features a great design. It has a big 5.5 inches screen which is fully HD.
The device has a 13 megapixel primary camera along with a 5 megapixel lens at the front. The device comes equipped with a fast charging battery. It has the option of dual sim along with the capability to support 4G LTE. A microSD card slot on the device allows users to expand the built in storage capacity of the device.
The only downside for the device, it being a bit too thick compared to other smartphones in the current market and the inability to record 4K videos at 60 fps, which again is too much to offer for a smartphone of its range.
The Zenfone 2 is said to have similar looks to another biggie in the list of smartphones of 2014, the LG G3. Brushed metal is used in the outer body of both the phones. Both have their volume buttons located below the primary camera on their backs and both of them come with a metal band on their front panels below the screen.
In a report by The Times of India, it was stated that ASUS is solidifying its standing in India with a recent partnership with Foxconn. ASUS has allowed Foxconn to start manufacturing smartphones in Andhra Pradesh’s Sir City, through the agreement.
Manufacturing of two new variants to the Zenfone 2—the Zenfone 2 Laser and the Zenfone Go, will mark the beginning of the partnership between ASUS and Foxconn. By the end of the current financial year, the company aims at manufacturing 1.5 lakhs smartphones on a monthly basis.
The partnership, will definitely improve the market presence of ASUS in India. The 1.5 lakhs smartphone production target on a monthly basis that the company has set for itself will account for 80% of handsets sold in India.
A research firm IDC has stated in its report that on a global basis, India can considered as one of the fastest growing market for smartphones. India is set to overthrow the US and take up the second position in the list of largest markets for smartphones in the next few years to come by.
Data collected from a research by IDC shows that during April-June, 2015, shipments of smartphones in India increased by 26.5 million, which is a whooping 44% rise over the previous stats.