De Niro to be New Face of Warburton’s Bread

De Niro to be New Face of Warburton’s Bread

We’ve heard a Hollywood rumour – and it’s a very strong one too. None other than Robert De Niro is to become the new face of a famous Lancashire bread outfit.

Yep, the American star of Taxi Driver has been spotted nipping around Bolton clutching a loaf of Warburtons (where the bread factory is based).

It’s not that far-fetched folks – certainly when you consider that none other than Rocky star Sylvester Stallone appeared in a previous advert for the 141 year-old, family-owned bread firm.

At the time he was filmed running up the steps of Bolton Town Hall with a loaf of bread under each arm. And, like the scene in his firm where he ran up to the steps to Philadelphia Museum of Art, he was also followed by a crowd of well-wishers.

The last Warburton’s advert featured comedian Peter Kay, who was born and grew up in Bolton.

Husband and wife Thomas and Ellen Warburton first opened their grocery shop in the town back in 1870. In 1870 Ellen baked a handful of loaves and some cakes – all of which sold out quickly. Two weeks later the grocery shop had become a fully-fledged baker. Today it’s owned by the fifth generation of Warburton’s – brothers Jonathan, Ross and Brett and has a £500 million annual turnover.