Hugo Boss is always known for getting the hottest of stars to be the face of the fragrance and it looks like that this time round the story has been scripted in the same manner. Hugo Boss has signed up Theo James to be the new face for the premiere range of fragrance.
This is the first big deal that the Divergent star has sealed. The ad is due to be launched in September and looking at Theo James, one doesn’t need to ask why Hugo Boss has chosen him to represent them.
He is charming, suave, handsome and the debonair that the lux brand of men’s perfume stands for. Girls everywhere know that he looks good, but now they will know that he smells heavenly as well.
Theo James has said that he is honoured to the ambassador for Hugo. He has always been an admirer of the brand and he loves how the brand brings together the classical and the contemporary in their true style. The brand reflects his taste and attitude.
Hugo Boss has previously worked with Orlando Bloom, Gerard Butler and Ryan Renolds. Keep a look out for September, when the Theo James campaign and ad will be launched.
Theo James is popular among the girls for his style and swarthiness. However, the handsome 30 year old has his eyes only on his wife, Ruth Kearney. Yes, dear reader. This guy is a married man. This status has still not stopped rumors about him dating his Divergent co-star Shailene Woodley.
Theo has repeatedly denied these rumors, saying that there is nothing going on between him and his co-star, but the rumors just refused to go down. You cannot blame anyone for these when you see the crackling chemistry that the two share on screen?
Divergent series has been one of the most successful on screen adaptation of books, after liked like Harry Potter and Twilight series. Neil Burger, the director of the franchise has said that they hit jackpot by pairing up Theo James and Shailene Woodley.