Adam Lambert was one of the most popular faces in the eight season of American Idol. He has won a lot of accolades for his musical rendition and now he has signed a deal with Oreo for their next campaign.
Adam Lambert has done most of the things that a new artist can’t even imagine of doing and the only thing left in his career bucket list was that of working in a commercial. Thanks to Oreo, even that dream is now fulfilled.
Adam Lambert informed Billboard during an interview that it was the message that the company was sharing that won him over. The concept for the commercial is Open Up with Oreo, where the company is asking the consumers to embrace their differences. The brand asks the consumers to have an Oreo cookie and open their hearts to the myriad possibilities.
The campaign is being propelled with two animated videos aimed at the little kids. The lyrics for the commercial has been worked on by Martin Agency and has come out on 18th January. Oreo has been a household name for years and the global campaign that has been launched talks about tolerance and diversity.
Oreo’s first 30 sec spot for the campaign is called Rolling Wonder and has been sung by Adam Lambert. It revolves around the concept of opening up, where people open up the Oreo cookie before eating up.
The spot shows that children are more open and they eventual close up as they grow up. Oreo invites individuals to open up even after they have given up that habit and enjoy life.
The Open Up with Oreo campaign is going to be a part of a wider campaign called Wonderfilled. Oreo opened another advert on Monday called the Oreo Wonder Vault. The commercial in again in animation and takes the viewers to the fanciful place where the Oreo flavors are created.
Oreo USA introduces two new flavors this month and this is what they reveal it in the commercial. The flavor of Red Velvet and Cinnamon Buns are going to be the ones that are going to come out in the market soon. Oreo teases the viewers that there is another new flavor that’s on its way and it is going to be unlike anything that has been ever thought before.
Apart from working on the new commercial for Oreo, Adam Lambert is also going to appear in your television set very soon. Rocky Horror Picture Show is going to be out with a special for their television audience and Adam Lambert has sealed a deal in it. Lambert is set to play the role of Eddie, a rock n roller who is clad in leather attire.
The role of Eddie was portrayed by Meat Loaf in the Rocky Horror Show film in 1975. Adam Lambert will be joined by actors like Victoria Justice, Reeve Carney, Staz Nair, Laverne Cox and Ryan McCartan.
Victoria Justice and Ryan McCartan will play the role of Janet and Brad, while Reeve Carney will play the role of Riff Raff, Laverne Cox as Dr. Frank-N-Furter and finally Staz Nair as Rocky Horror.
Laverne Cox had tweeted after the news was announced and had tagged Adam Lambert on her post stating that she is super excited about the film and cannot wait for it to start. She said that the whole process is going to be a lot of fun.
The film is going to be out in this very year and will be a reimagining of the popular film. This isn’t the first time that Adam Lambert has appeared on television.